Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases

Chuyên mục sách: Quản lý điều hành

Loại sách: Tài liệu miễn phí

Loại hình: Ebook

Người chia sẻ: Pham Anh Tu

New Directions in Tourism Analysis.

06-06-2018
156
Miễn phí
Tag :
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

215806

Thành viên

1136

Sách miễn phí

152

Sách trả phí

42

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