Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases
Chuyên mục sách: Quản lý điều hành
Loại sách: Tài liệu miễn phí
Loại hình: Ebook
Người chia sẻ: Pham Anh Tu
New Directions in Tourism Analysis.
06-06-2018
296
Miễn phí
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Resort Management
Effectively Develop and Manage a Resort Property-Revised and Updated In recent years, the definition of "resort" has expanded to include any facility that provides recreation and entertainment in combination with lodging. Revised and updated for these ch
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Price & Inventory Controls
Đây là 1 khóa học trong 5 khóa học về revenue management của trường E-Cornell. Khi bạn quyết định mua, vui lòng cho mình email, mình sẽ gửi toàn bộ thông tin của khóa này qua email lý do trang này không cho upload video và tài liệu khá năng.
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Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management.
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Travel and Tourism Public Relations: An Introductory Guide for Hospitality Managers
The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry.
Miễn phí
Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases
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1141
Sách miễn phí
155
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42
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