Marketing in Food, Hospitality, Tourism, and Food

Chuyên mục sách: Sale - Marketing

Loại sách: Tài liệu miễn phí

Loại hình: Ebook

Người chia sẻ: Thich Tam Pham

Marketing in Tourism, Events and Food 2nd edition takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.

10-07-2020
584
Miễn phí
 It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability and power, as well as semiotics and commercial myth making, and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.

245942

Thành viên

1137

Sách miễn phí

154

Sách trả phí

42

Sách bán offline