Tourism and Hospitality Marketing: A Global Perspective

Chuyên mục sách: Sale - Marketing

Loại sách: Tài liệu miễn phí

Loại hình: Ebook

Người chia sẻ: Thich Tam Pham

This textbook gives in depth and comprehensive coverage of key marketing principles applied to tourism and hospitality.

27-07-2020
208
Miễn phí
Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer. Readers are also introduced to contemporary marketing issues such as internet marketing and branded entertainment. Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, power point slides, and a list of additional teaching resources.

197758

Thành viên

1135

Sách miễn phí

151

Sách trả phí

42

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