The Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters, each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example, in the chapter on franchising, the ten largest hotel franchise businesses in the world are discussed in detail—including their actual fees and how they function, with helpful commentary on each. This format, designed with educators’ needs in mind, is consistent throughout the text. Charts, tables, and figures make complex information easy to access and understand.
The Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines:
- the question of diversification vs. specialization
- vertical, horizontal, and diagonal integration
- acquisitions, mergers, and strategic alliances
- franchise contracts, management contracts, leaseholds, and ownership
- branding and globalization
- why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchising