An introduction to revenue management for the hospitality industry: principles and practices for the real world
Chuyên mục sách: Tài liệu & học thuật
Loại sách: Tài liệu miễn phí
Loại hình: Ebook
Người chia sẻ: Thich Tam Pham
Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning.
15-07-2020
289
Miễn phí
Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.
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An introduction to revenue management for the hospitality industry: principles and practices for the real world
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152
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