Hospitality marketing and consumer behavior: creating memorable experiences

Chuyên mục sách: Sale - Marketing

Loại sách: Tài liệu miễn phí

Loại hình: Ebook

Người chia sẻ: Thich Tam Pham

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm.

13-07-2020
157
Miễn phí
Drawing on global experiences, this new book, Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences, looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

197760

Thành viên

1135

Sách miễn phí

151

Sách trả phí

42

Sách bán offline