Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry.Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector.
It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager: - BEFORE customers visit the hotel / restaurant, the marketing task is to research the market, manage customer expectations and motivate trial purchase through product / service development, pricing, location, distribution and marketing communication. - DURING the service encounter, the task is to meet or exceed customer expectation by managing the physical evidence, service processes and employee behaviour. - AFTER the service encounter, the task is to audit quality and customer satisfaction, and promote a longer term mutually beneficial relationship with customers through relationship marketing initiative.Hospitality Marketing is a complete learning resource, with real-life examples, case studies and exercises in the text, plus an accompanying website which provides solutions to the exercises, further case studies and links to relevant sites to support both students and lecturers. - Contextualises the marketing mix for the hospitality industry. - Contains real-life examples, mini case studies and exercises to illuminate analysis and help understanding.
Provides a clear overview of the underlying theories of communication to help develop skills and contribute to effective marketing. Uses detailed and extensive international case studies, to illustrate the theories and show good practice.
Marketing in Tourism, Events and Food 2nd edition takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.
The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Công tác truyền thông – cổ động là một trong những hoạt động hết sức quan trọng trong hoạt động kinh doanh của khách sạn, là công cụ hỗ trợ đắc lực trong việc quảng bá hình ảnh, thương hiệu và thu hút khách giúp khách sạn đạt được mục tiêu kinh doanh.
Trong thời gian đầu, tình trạng thiếu hụt khách sạn trầm trọng dẫn đến việc ra đời hàng loạt các khách sạn với nhiều qui mô khác nhau. Mặc dù số lượng khách đến Việt Nam vẫn tăng nhưng số lượng buồng phòng còn tăng nhanh hơn.