The Routledge Handbook of Hospitality Marketing

Chuyên mục sách: Sale - Marketing

Loại sách: Tài liệu miễn phí

Loại hình: Ebook

Người chia sẻ: Thich Tam Pham

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective.

17-07-2020
95
Miễn phí
The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

197759

Thành viên

1135

Sách miễn phí

151

Sách trả phí

42

Sách bán offline