Even before warmer weather is upon us
and schools start letting out, your restaurant
should start planning for the summer
Many restaurants, particularly those located
in tourist-driven areas, will want to entice
new and returning guests to come out to
your place and enjoy themselves, especially
while the weather is so nice. Other
restaurants may see their traffic naturally
dip as students move away or regular
customers take extended vacations, so it’s
important to attract as many new customers
as possible to fill in the financial gap. But no matter what your anticipated traffic,
putting together a solid plan for the months
of June, July, and August can help maximize
a restaurant’s profits and keep service
moving as smoothly as ever. Do you have plans to bring on more staff?
Need to get that outdoor seating set up, but
not sure where to start? Want a few food
or drink ideas to give your menu that extra
oomph? We wrote this book for you.
Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry.Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector.
Provides a clear overview of the underlying theories of communication to help develop skills and contribute to effective marketing. Uses detailed and extensive international case studies, to illustrate the theories and show good practice.
Marketing in Tourism, Events and Food 2nd edition takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.
The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Công tác truyền thông – cổ động là một trong những hoạt động hết sức quan trọng trong hoạt động kinh doanh của khách sạn, là công cụ hỗ trợ đắc lực trong việc quảng bá hình ảnh, thương hiệu và thu hút khách giúp khách sạn đạt được mục tiêu kinh doanh.
Trong thời gian đầu, tình trạng thiếu hụt khách sạn trầm trọng dẫn đến việc ra đời hàng loạt các khách sạn với nhiều qui mô khác nhau. Mặc dù số lượng khách đến Việt Nam vẫn tăng nhưng số lượng buồng phòng còn tăng nhanh hơn.