More than your website or your dining room,
your menu is likely the very first (and longest
lasting) impression a diner will have of your
restaurant. It projects your brand out to the
market you want to attract and solidifies it in
consumers’ minds. And while food is not the
number one driver of return visits - overall
experience and rewards of choice are —
what you choose to feature on your menu
has an enormous effect on your bottom line.
Simply put: your menu can make the
difference between success out of the gate
or falling behind the crowd.
While we are going to dig deep on the
nature of menu design, pricing, size, and
seasonality, there are a few things to first
consider about the effect your menu has on
your operations (and bottom line)...