Social Media for Restaurants: 4 Hurdles to Overcome

Chuyên mục sách: Sale - Marketing

Loại sách: Tài liệu miễn phí

Loại hình: Tài liệu

Người chia sẻ: Thich Tam Pham

Learn how to grasp the basics of today’s social media, get the timing right, find the right audience, and fine-tune your expectations.

Miễn phí
We live our lives online. With every old friend we keep in touch with over Facebook and holiday season shopping completed with a click of the button, it gets harder to remember what it was like to not have the Internet at our fingertips every moment of the day. We make friends, go on dates, run businesses, and publish books, all with the aid of a world wide web connecting us with people near and far.
But restaurants and bars are not online chat rooms. You run a real physical space that needs people to show up (or, at the very least, place orders from) in order to survive, much less thrive. The challenge becomes how to make the best use of the virtual world to support your restaurant’s success in the physical one. How do you reach customers online and transition them into customers walking through your doors and sitting down for a meal?
Well, it’s not easy. But social media platforms like Facebook, Twitter, Instagram, and others are vehicles to reach out beyond simple word of mouth — if you can jump past the hurdles in your way. Ultimately, social media is not the endall-be-all of your total marketing plan, but it is a great way to engage potential and current clients in addition to your other efforts.


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