You can’t control the occasion that
drives dining decisions. Datassential
IFMA has defined at least 28 dining
- Dinner on the Way Home
- Hanging Out with Friends
- Work Break
- Food for Energy
You either fit their need or you don’t – but
when you do, so do all of your competitors.
However… you can control the motivation to
get them there, and how you meet and exceed
the customer’s expectations during their visit,
influencing a return visit.