It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) Inputs required for big data innovation; 2) Processes required to implement big data innovation; 3) Outcomes of big data innovation; 4) Contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
Includes more than 4000 entries, with over 1000 of them new to this edition Profiles 100 outstanding personalities connected with travel, tourism and hospitality Describes 300 international and national organisations, with data from over 200 countries
Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10―12 October 2016).
The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class.