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Có tổng cộng 317 tài liệu
Có tổng cộng 317 tài liệu
Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change.
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Covers the major principles of marketing with a practical, applications oriented approach.
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Food, Cuisine, and Cultural Competency for Culinary, Hospitality, and Nutrition Professionals comprehensively covers unique food traditions as they apply to health.
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Redesigned with a fresh, modern presentation, the 30th anniversary edition of this classic cookbook layers superbly reseached recipes with informative essays on the dishes' rich historical and cultural contexts.
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"Management Science in Hospitality and Tourism is a timely and unique book focusing on management science applications in tourism and hospitality settings.
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The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality.
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Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management.
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This book approaches hospitality human resource (HR) management as a decision-making practice that affects the performance, quality, and legal compliance of the hospitality business as a whole.
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This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective.
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The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class.
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Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector.
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This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism.
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Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning.
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Fold…crease…smile! Add joy and memorability to any bathroom with an artfully-folded roll of toilet paper.
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The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry.
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Provides a clear overview of the underlying theories of communication to help develop skills and contribute to effective marketing. Uses detailed and extensive international case studies, to illustrate the theories and show good practice.
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This new book focuses on the important concern of sustainability in tourism and hospitality industry.
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Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time.
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This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the latest thinking on the best practices and strategies for hospitality management.
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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm.
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This book provides a greater understanding of the current debates associated with Islamic tourism and halal hospitality in the context of businesses, communities, destinations, and the wider socio-political context.
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Capturing the flavor and breadth of the industry, Introduction to Hospitality Management, 4th Edition, explores all aspects of the field including: travel and tourism; lodging; foodservice; meetings, conventions and expositions; and leisure and recreation
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Everyday English for Hospitality Professionals helps future workers in the hotel and restaurant fields develop the English vocabulary needed to interact with customers and colleagues.
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Marketing in Tourism, Events and Food 2nd edition takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.
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This book elaborates upon, critiques and discusses 21st-century approaches to scholarship and research in the food, tourism, hospitality, and events trades and applied professions, using case examples of innovative practice.
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The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
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This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit.
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If you're planning a trip to stunning St. Lucia, our guide will give you all the information you need!
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Are you planning a trip to the Spanish region of Galicia and looking for the ultimate guide to give you all the information you need?
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Our guide will give you a comprehensive overview of Guatemala, a remarkable Central American destination.
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